If you want to start selling ice cream in your store, but don't have space to set up a counter, then you can install a stand-alone freezer unit. These units run on standard power outlets, they don't take up too much space, and they allow you to tap into ice cream and frozen dessert sales.
While you can buy your own freezer, you should also consider hiring a unit from an ice cream retail supplier. Why is this a good idea?
1. Test Out the Market
If you haven't sold ice cream in your store before, then you won't know how well it will sell. If you buy a freezer and stock it yourself, then you could lose a lot of money if it turns out your customers aren't interested in buying ice cream from you.
While you can stop selling ice cream if it doesn't work for you, you'll be left with a freezer that you might not want. You might be able to sell it; however, you're not likely to make your money back on a used unit.
If you hire a freezer from an ice cream retail supplier, then your costs reduce. You don't have to buy the unit upfront. You can try it out before you decide whether to commit to selling ice cream permanently.
2. Take Advantage of Supplier Branding
If you buy your own ice cream freezer, then your customers might not realize that the unit has ice cream in it. It will just look like another freezer.
Retail suppliers usually brand the freezers they hire out to stores. They are colorful and they make their contents obvious. People will instantly understand what is in the freezer. They will be encouraged to buy.
Plus, you can buy ice cream and other frozen products from the supplier. You tap into their branding and product awareness. This should attract customers who know or like the brand. If you order supplies from the company, then you also don't have to stock the unit yourself.
3. Get Maintenance Help
If you buy your own freezer, then you have to maintain it. If the freezer develops a fault or breaks down, then you have to fix or replace it. This increases your costs.
If you hire a freezer from an ice cream supplier, then they should offer you a maintenance plan. They will fix problems for you. If a freezer dies completely, they should replace it at no additional cost.
To find out more, contact ice cream retail suppliers and ask about their freezer hire packages.